Graphic Design Studio Work
A selection of projects from Sophomore Graphic Design Studio and Typography at Boston University, showcasing explorations in visual communication, typography, and design principles. Each piece reflects a balance of conceptual thinking and technical execution, emphasizing creativity, structure, and storytelling through design.
Velvet Phase Logo and Branding Design
Developed in collaboration with a group, this visual brand identity was created for Velvet Phase, a fictional contemporary jazz band targeting a younger audience. Led logo design and development of character visuals. The system features a bold, blocky composition and vibrant color palette, paired with illustrative elements that echo the personality of the logo. Deliverables included posters, merchandise, and stylized character designs for each band member—each piece contributing to a cohesive visual language that modernizes jazz through a fresh, youthful lens.
Community Packaging Design
This project began with a single word—community—and evolved into a tangible packaging concept. The design focuses on the idea of building community through modular, stackable elements. Each piece houses a unique adjective that expands on what community means, emphasizing the diverse and interconnected qualities that make it whole.
Letterform Design
Shape Specimen Project
A visual exploration of dynamic forms and shapes derived from found objects and photography. These forms were reimagined and combined into compositions that reflect core design principles such as balance, contrast, rhythm, and unity. The final result is a layered, experimental poster that showcases these principles through thoughtful arrangement and composition.
